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Consumer Behavior, Ninth Edition

  • Author:Michael R. Solomon
  • Publisher:Prentice Hall
  • Category:Book
  • List Price: $208.41
  • Buy New: $168.08
  • as of 5/23/2012 16:45 EDT details
  • You Save: $40.33 (19%)
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  • Seller:Amazon.com
  • Sales Rank:14,721
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:9
  • Pages:688
  • Shipping Weight (lbs):3.6
  • Dimensions (in):11 x 8.5 x 1.2
  • Publication Date:January 17, 2010
  • ISBN:0136110924
  • EAN:9780136110927
  • ASIN:0136110924
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Synopsis
Explore the "act of buying" and beyond.

Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people’s social experiences.

The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.


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