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Social Media Marketing: An Hour a Day

  • Author:Dave Evans
  • Creator:Susan Bratton
  • Publisher:Sybex
  • Category:Book
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  • Sales Rank:57,450
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:1st
  • Pages:409
  • Shipping Weight (lbs):1.5
  • Dimensions (in):9.2 x 7.4 x 0.9
  • Publication Date:October 14, 2008
  • ISBN:0470344024
  • EAN:9780470344026
  • ASIN:0470344024
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Synopsis
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day.  In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user-generated content sharing sites like YouTube.
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