Netnography: Doing Ethnographic Research Online
- Author:Robert V Kozinets
- Publisher:Sage Publications Ltd
- Category:Book
- List Price:
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as of 5/23/2012 21:28 EDT details
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- Seller:Amazon.com
- Sales Rank:505,139
- Languages:English (Unknown), English (Original Language), English (Published)
- Media:Paperback
- Number Of Items:1
- Pages:232
- Shipping Weight (lbs):1
- Dimensions (in):9.4 x 6.6 x 0.7
- Publication Date:December 22, 2009
- ISBN:1848606451
- EAN:9781848606456
- ASIN:1848606451
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Synopsis
This exciting new text is the first to explore the discipline of ‘Netnography’ – the conduct of ethnography over the internet – a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.
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