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Social Media for Social Good: A How-to Guide for Nonprofits

  • Author:Heather Mansfield
  • Publisher:McGraw-Hill
  • Category:Book
  • List Price: $35.00
  • Buy New: $23.10
  • as of 5/24/2012 16:04 EDT details
  • You Save: $11.90 (34%)
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  • Seller:Amazon.com
  • Sales Rank:30,879
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Hardcover
  • Number Of Items:1
  • Edition:1
  • Pages:256
  • Shipping Weight (lbs):1.4
  • Dimensions (in):9.1 x 6.3 x 1
  • Publication Date:August 17, 2011
  • ISBN:007177081X
  • EAN:9780071770811
  • ASIN:007177081X
Shipping:Eligible for FREE Super Saver Shipping
Availability:Usually ships in 24 hours


Editorial Reviews:
Synopsis
Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising. From building your e-newsletter list to finding your "Twitter voice" to launching a mobile website and texting campaign on a small budget, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

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