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Actionable Web Analytics: Using Data to Make Smart Business Decisions

  • Authors:Jason BurbyShane Atchison
  • Creator:Jim Sterne
  • Publisher:Sybex
  • Category:Book
  • List Price: $29.99
  • Buy New: $19.89
  • as of 5/24/2012 12:03 EDT details
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  • Seller:Amazon.com
  • Sales Rank:228,543
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:1
  • Pages:288
  • Shipping Weight (lbs):0.9
  • Dimensions (in):9.2 x 7.4 x 0.7
  • Publication Date:May 29, 2007
  • ISBN:0470124741
  • EAN:9780470124741
  • ASIN:0470124741
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  • ISBN13: 9780470124741
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
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Synopsis
Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.
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