// Web Design Software Store: Web Development: Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Location:
 Home » Web Development » Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

  • Authors:Charlene LiJosh Bernoff
  • Publisher:Harvard Business Review Press
  • Category:Book
  • List Price: $14.95
  • Buy New: $10.17
  • as of 5/24/2012 13:06 EDT details
  • You Save: $4.78 (32%)
Qty In Stock
New (56) from $6.93
  • Seller:Amazon.com
  • Sales Rank:7,256
  • Languages:English (Unknown), English (Original Language), English (Published)
  • Media:Paperback
  • Number Of Items:1
  • Edition:Expanded and Revised Edition
  • Pages:352
  • Shipping Weight (lbs):0.8
  • Dimensions (in):8.3 x 5.6 x 0.9
  • Publication Date:May 24, 2011
  • ISBN:1422161986
  • EAN:9781422161982
  • ASIN:1422161986
Shipping:Eligible for FREE Super Saver Shipping
Availability:Usually ships in 24 hours
Similar Items:
Editorial Reviews:
Synopsis
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now.

When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you'll learn to:

· Evaluate new social technologies as they emerge

· Determine how different groups of consumers are participating in social technology arenas

· Apply a four-step process for formulating your future strategy

· Build social technologies into your business

Groundswell is required reading for executives seeking to protect and strengthen their company's public image.
Qty In Stock
All Orders and Credit Card Processing are handled by Amazon.com.
All product inquiries must be done with Amazon.com.
CERTAIN CONTENT THAT APPEARS ON THIS SITE COMES FROM AMAZON SERVICES LLC. THIS CONTENT IS PROVIDED ‘AS IS’ AND IS SUBJECT TO CHANGE OR REMOVAL AT ANY TIME.